ISAAC MIZRAHI: It’s about time you invited me over. Wait. What is this place. Seriously?

LORI GOLDSTEIN: It’s a Stern and Silverstein building, 30 Park Place. They built it from the ground up. And it’s attached to a Four Seasons hotel, so it comes with all the hotel amenities. I always wanted to live like Eloise at the Plaza. Now I can.

Lori Goldstein NYC Apartment
In the living room of Lori Goldstein’s apartment in New York City’s TriBeCa, designed by Joe D’Urso, the Piero Fornasetti cabinet is from Palazzetti, the Tom Dixon table (foreground) is from YLiving, and the vintage Ettore Sottsass for Memphis floor lamp is from Urban Architecture. Through the pocket doors, the kitchen’s custom table is surrounded by a vintage Federico Munari sofa and BDDW chairs. The tapestry is by Niki de Saint Phalle.
Joe D'Urso

IM: Oh my God. What am I doing wrong?

LG: You get attached to things, Isaac. Didn’t you live in the same house forever when you were a kid?

IM: We moved once when I was little, and then it was over. We never moved again. It’s true, I get attached. I’ve been in my place in the Village for 24 years.

LG: Well, we moved a million times when I was a kid, so I never get attached. For me, it’s all about release and catch.

IM: Lori, that view is everything! Just everything on earth.

LG: Yeah, it is. Let me give you a tour. Joe D’Urso, who built my Hamptons house, helped me with the design. In the kitchen, he had the idea of hiding the bottom of the cabinetry with black metal strips. Otherwise, we did almost nothing. This room makes me feel like I’m in suburbia.

IM: And you have the opportunity to cook a little something if you ever need to.

LG: I’ll never need to do that. Never.


IM: But you might have a cute waiter or caterer come by?

LG: True. Now step into my yoga room. I like the proportions: It’s as high as it is wide.


Lori Goldstein NYC Apartment
In the yoga room, the Jacques Adnet daybed is vintage, the Gerrit Rietveld armchair is by Cassina, the stool is by Kelly Wearstler, and the tall Le Corbusier lamp is from 2Modern. The curtains are in a Twigs fabric, and the rug is from ABC Carpet & Home.
Joe D'Urso

IM: What I love is that there’s so much stuff in here, there is no room to do any yoga.

LG: Barely. You do it by putting your legs up on the wall. Do you know Joseph Carini? He’s an old punk rocker, and he made all the rugs and had them decorated by graffiti artists. Here is the master bedroom, where Joe and I combined two rooms into one. Go sit in that chair, Isaac.


IM: It’s covered in fur, like all the seating in your apartment. It’s all either Fornasetti or fur.

LG: Do you like my divan?

IM: It’s a divine divan. I notice you also have a few crystals around. Just a few.

LG: Honey, if it helps. Now let’s go back to the living room. I ordered room service. Tea and croissants.

IM: I’m not eating a damn thing. Did you say peppermint tea?

LG: Chamomile.


Lori Goldstein NYC Apartment
The bed is by Natuzzi, the vintage bookcase is by Jacques Adnet, and the pendant (center) is by Ingo Maurer; the carpet is by Bellbridge, and the rugs are by Joseph Carini Carpets. Painting by Cleve Gray.
Joe D'Urso

I M: Whatever you’re having. Let’s talk. Lori, remember when we first met?

LG: Of course! I got a call out of the blue: "Isaac would like you to meet him and style one of his shows."

IM: I was ready to hate you. I can’t stand most stylists. But we instantly bonded. You understand how to create something that is beautiful and of the moment without it feeling strangulating in its fashion trendiness.

LG: And you taught me something really important: how important it is to keep trying every option. You would never stop trying, and then you would say, “Just looking.” You were never afraid of the style police.

IM: You have to keep looking.

LG: I always say that the clothes will tell you what they want to be. And similarly, a table tells you where it wants to be— and when it needs to come home with you.


IM: It’s been fun to see you emerge as a style icon. You’ve got your own clothing line, LOGO, on QVC. What’s your mantra?

LG: I like texture. Walk in here, and you immediately notice the beautiful golden fabric of the curtains. And comfort is so essential: I can’t imagine having a couch that does not feel amazing to lie on. Proportion is important in both fashion and decorating a room. I like to fill up a space. I learned that from working with Annie Leibovitz. She would always want to fill up a picture with something to look at—a coat thrown over the shoulders, for example, to get a sense of drape.

Lori Goldstein NYC Apartment
The divan and pillows in the master bedroom are by Francesco Binfaré for DDC. A vintage mirror from Galere in West Palm Beach hangs over a Tommi Parzinger chest. The custom cabinet is by Mira Nakashima, the Piero Fornasetti side table (right) is from Jung Lee, the chandelier is by Ivan Lolli and Mario Memmoli, and the room is painted in Benjamin Moore’s Galveston Gray.
Joe D'Urso

IM : And then you added this layer of fearless color. What were you thinking?

LG: Why not? People are too afraid of color. They play it safe at home and in what they wear. You know: Keep it beige, keep it neutral. I like surprises. More is more. It just is.

IM : When did you move in here?

LG: About six months ago. The interesting thing is that I had recently purchased another apartment that I thought was my dream home. A lot of the furniture here was bought for that place. But then I moved in and felt disappointed.


IM : It was more like a dress rehearsal.

LG: Right. What happened is, I was just finishing a marathon at QVC. It was Saturday night, I was in bed with the computer, and this cookie pops up that says 30 Park Place. I knew right away I wanted to live here.

Lori Goldstein NYC Apartment
The Angelo Mangiarotti console in the entry is from Bernd Goeckler. The vintage stool is by Warren Platner, the Fornasetti umbrella stand is from Barneys New York, and the coatrack is by Ligne Roset. The rug is by Joseph Carini Carpets, the wall is painted in Benjamin Moore’s Charcoal Slate, and the artwork is by Michael Corrine West.
Joe D'Urso

IM: I know you are not sentimental, but is there anything in your home that you’re really super attached to? One thing you could not live without?

LG: I always say as long as I have insurance, everything can blow up. But I do have one picture of my mother and father that I would never part with. I also have my late father’s chai that he wore around his neck. I never saw him without it.

I M : What do you think is the providence of this particular apartment? How many years do you intend to stay?

LG: The rest of my life. I call it my first step to assisted living, which I’ve kind of wanted forever. There is a great restaurant downstairs, Cut, that will send food up. And if I’m exhausted from QVC, I can get a massage.

IM: Is there a pool? I’m going to kill you if there is.

LG: There is a 75-foot pool. And a major gym. And just look at this view overlooking the whole city!


Lori Goldstein NYC Apartment
In the hallway to the master bedroom, the John Widdicomb desk, Thonet chair from Miguel Saco, and Jacques Adnet side table are all vintage. The lamp is by Artemide, and the framed photograph is by Sally Mann.
Joe D'Urso

IM: What? Are there any apartments still available? I’m not kidding.

LG: I think you should move here.


IM: But then you would have to see me in a Speedo, which is terrifying.