Fashion has always been a platform for political expression, and as of late, it seems the two are inextricably linked, both on the runway and in the media. One issue the industry has yet to collectively address: sustainability, and the global crisis fast fashion and product waste is creating. Paris-based designer is taking a "get your hands dirty" approach to solving the problem.
Canadian-born and New York-educated, Haynes launched her namesake fashion brand in 2010, which featured a "relaxed luxury" vibe, complete with original prints and precious fabrics. After Calla released its final collection in 2015, the designer was left with an extensive archive of fabric, and she had no intention of scrapping it all. "There is so much waste in fashion, it's important to think of creative ways to repurpose," Haynes says. "I know all designers have issues with leftover fabric and materials. We need to think about recycling."
Haynes knew she wanted to recycle her leftover materials and was particularly drawn to the style and technique behind berber carpets, a tradition based on repurposing (the Moroccan rugs are typically made from rags and leftover fabric).
In collaboration with a handful of Moroccan craftswomen, Haynes launched The Boucharouite Project—showing at the until June 17—which turned her vibrant self-designed textiles into eye-catching Moroccan rugs. "Boucherouite" is a Moroccan-Arabic word for torn and re-used clothing.
"I send them a bundle of fabrics as well as some sketches, but I've learned that this is their craft and it pays to respect their aesthetic," Haynes says. "I send the package and wait about two months. When a carpet comes back, it's always a little bit of a surprise—and to me, that's quite magical."
The project currently consists of 13 rugs made from various silks, cottons, wools, and jerseys that allow Haynes's fashion designs to live on.
Place a custom order for your own rug — be it an original piece from Haynes or a piece made out of your own fabrics — by ing Calla at .