Sherwin-Williams's 2018 Color Of The Year Is Finally Here — And It Doesn't Disappoint

According to the brand it "evokes optimism."

Sherwin-Williams color of the year
Sherwin-Williams

Move over, neutrals: just announced its 2018 Color of the Year pick and it's the opposite of muted and subtle. The company says when picking a hue prediction for 2018, it wanted to speak to the public's growing desire for color that's "both accessible and elusive." The results: a deep and moody shade called Oceanside.

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"People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes. We are craving things that remind us of bright folklore, like mermaids and expeditions across continents," says Sue Wadden, director of color marketing at Sherwin-Williams. "Oceanside is the color of wanderlust right in our own homes."

Sherwin-Williams' 2018 color of the year
Sherwin-Williams

Aside from the public, designers are big fans of Sherwin-Williams's foray into more statement-making picks, too. "I like that it's a versatile color that will work with a traditional style, but can also work well with a modern style. It's a color that can bring drama and warmth to almost any room in your home, and since it's part of the blue family, it maintains soothing qualities while still being dramatic," says designer .

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If you can't picture how the average person can use this color in their home, designer has it all figured out: "I'd like to see it paired with crisp white moldings and used as a backdrop to just about any upholstered or wood furnishing, because it's sophisticated yet tranquil vibe would easily elevate the home."

Or, if you aren't ready for a bold choice in a big room, Phillip recommends trying it in a small entryway or powder room. "It will also pair quite well with Dutch Boy's color of the year, ," he says.

Sherwin-Williams' 2018 color of the year
Sherwin-Williams
Sherwin-Williams' 2018 color of the year
Sherwin-Williams

Even though in recent years most colors predictions included toned-down neutrals, Sherwin-Williams isn't the only company to go bold this year. Glidden Paint picked Deep Onyx, a no-fuss shade of black that encourages a "less is more" approach to decor. Meanwhile, Olympic Paints & Stains says to watch out for Black Magic. According to current trends, now is the time to take color risks.


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