A Pop of Color on Main Street

Vote for your favorite North American communities for their chance at a bright new look

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Main Streets across the country will soon get a lot more colorful, thanks to Benjamin Moore's campaign, launched today. Visitors to the new site can vote for their favorite city's Main Street, and the paint manufacturer will reward the top 20 with a vibrant makeover. It's an initiative with a substantial team — Benjamin Moore color experts will look to each street's architecture and history to inspire the new hues, local professional painters will work to transform the facades, railings, and more, and the non-profit — as well as their founder Brad Pitt — will help spread the word. Of course the first step is still up to you: participants can once a day through June 30, though there's no limit to how many times you can campaign for your favorite cities on social media.

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