Every year, the design world hotly anticipates Pantone's decision for Color of the Year. And this year, the designers that set the tone for the fashion, beauty, and interior design world just couldn't make up their minds, and decided to for the first time ever.
Pantone says it picked the colors to represent a sense of balance and peace, because we live in a world that needs to feel secure and relaxed more than ever. Rose Quartz, a light pink that Pantone says "is a persuasive yet gentle tone that conveys compassion and a sense of composure," is paired with Serenity, a cool blue color that, according to Pantone," comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times." They released an announcement video with that idea in mind:
They also chose the pink and blue duality to stick it to gender norms when it comes to design. "In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a . "This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity."
Pantone anticipates the color pairing will work well in fashion, whether on its own or through floral prints and color blocks, beauty products and nail products. When it comes to home design, they recommend a pop of Rose Quartz or Serenity in rugs, upholstery, or paint. But although the colors immediately bring baby showers to mind, Pantone says it's definitely not the case. "Rose quartz is not baby pink," Eiseman told the . "It doesn't have that wimpy feel."