ColorLock® technology, partnered with a waterborne colorant that eliminates color rub-off by locking pigments to the paint film, makes Aura® low-VOC paint ($54.95 per gallon) extra durable, allowing it to cover most surfaces in a single coat and because it's self-priming, painting time is cut in half.
3,444 colors; Inspired shown. Benjamin Moore, 800-672-4686; .
Rich, creamy yogurt-like thickness makes devinegreen™ 99.9% VOC-free Breathable Wall Finish ($37.50-$39.50 per gallon) spread more evenly, and with less splatter, than conventional paint. It dries to a rich fabric-like finish.
179 colors; Koala and Orchid shown. Devine Color, 503-387-5840; .
By mixing a no-VOC paint base with no-VOC colorants, Freshaire Choice ($35-$38 per gallon) remains pure compared to competitors whose tints can add up to 150 grams of these ozone pollutants back into paint and air.
66 colors; Dew Pointe, Hidden Sea Glass and Afternoon Shade shown. AkzoNobel Decorative Paints U.S., 866-880-0304; .
With its proven ability to accurately color-match any hue under the sun, it's love at first sight with LoVo ($49 per gallon). This low-VOC paint has a European tinting system that contains more colorants and pigments than any in North America, making it exceptionally deep toned, light fast, fade and scrub resistant.
496 colors; Savile Row shown. C2 Paint, 888-989-4888; .
From one of the English's most prestigious paint makers comes no-VOC Modern Emulsion ($78 per gallon). With up to 30 percent more pigment than other paints, it delivers an outstanding depth of color and an authentic chalky mattness.
132 total colors; Wimborne White and Drawing Room Blue shown. Farrow & Ball, 888-511-1121;
Not only does Mythic zero-VOC nontoxic paint ($42-$55 per gallon) deliver the sheen, thickness and scrub resistance of conventional premium paints, it's the world's first healthy latex paint to build on the core without use of solvents or toxins.
1,232 colors; 101-6 Southwest Magic shown. Mythic Paint, 888-714-9422; .
Head to dreamland wrapped in a rainbow of luscious colors from Duration ($41.99 and up per gallon), a richly-hued paint that's anti-microbial, stain-resistant and durable.
1,500 colors; Sprout shown. Sherwin-Williams, 800-474-3794;
Made with sustainably-produced plant matter and minimally-processed natural clays, Green Planet Clay Paint ($49.50 per gallon) captures the centuries-old warmth and ambiance of aged Venetian plaster and adobe with the stroke of a brush.
45 colors; Wasabi shown. Green Planet Paints, 520-394-2571; .
Based on the principles of East Indian color therapy, Safecoat toxin-free paint ($32-$45 per gallon) with the Ayurveda Essence color system delivers holistic benefits via mood-enhancing colors, grouped in three sets of 35 colors—each complimenting a person's "dosha" (energy type) and promoting harmony and balance.
108 colors; Vata 15 Rising Sun and Pitta 44 Vitality shown. AFM Safecoat, 800-239-0321; .
Made in Holland with high concentrations of finely-ground pricey pigments that yield a depth of color, gloss and longevity that's unique worldwide, Hollandlac Enamel by Fine Paints of Europe ($100 per 2.5 liter) is a marine quality alkyd paint that won't easily nick or chip, so it's ideal for trim.
3,000 colors; Egret shown. Pantone, Inc., 866-692-6567; .
Formulated to closely match the look of 18th and 19th century American paints, Olde Century Colors low VOC, low fume acrylic paint ($46 per gallon) delivers double the color depth and intensity of conventional paints because its pigments are ground into the base at the factory in small batches just like in the olden days.
36 colors; Lantern Glow shown. Olde Century Colors, 800-222-3092; .
Save time and neck cramps with Ceiling Paint with EZ Track technology ($16.97 per gallon) that goes on pink and dries white, making it a snap to see any area missed.
Glidden, 800-454-3336; .
No more ripping, tearing or cutting with Scotch-Blue Painter's Tape for Corners and Hinges ($4.99 for 30 pieces for hinges that split into 60 corner pieces) that makes quick work of prepping windows and door hinges.
3M, 800-364-3577; .
The Battery Power 2 Speed portable paint roller ($129.99)applies up to one gallon of paint in about 6.5 minutes and eliminates the need for a ladder because it comes with a 16-inch extension handle.
Black & Decker, 800-544-6985; .
Place the battery-operated Color Cue 2.1 ($349) atop a selected color and it quickly matches it to one of the 3,000 closest corresponding Pantone colors, then stores and recalls up to 30 color readings. Also ID’s neighborhood colors such as lighter/dark, redder/greener, yellower/bluer and close colors.
Pantone, Inc., 866-692-6567; .
Keep paint surfaces dust-free with the Drywall Wet Sander ($6.00) that eliminates hazardous, messy airborne dust because it's used with water.
Ideal for use along baseboards and windows, the Quick Poly Mask ($7.99) combines a 21-inch poly drop cloth with masking tape so it won't slip while in use and it's easy to put in place—its dispenser has a built-in cutting edge.
HomeRight, 800-264-5442; .
Spots be-gone with Bulls Eye 1-2-3 all-surface water-based primer ($17.97 per gallon) and B-I-N shellac-based primer ($24.97 per gallon), which is specially formulated to cover fire and smoke damaged wall spots and reduce stain bleed-thru. It bonds to chalky surfaces, sticks to glossy surfaces and is dry enough for a topcoat in just one hour.
Zinsser, 732-469-8100; .