Ralph Lauren in 4D

Technology, fashion, and art join forces to honor the designer's website

Earlier this week, Ralph Lauren feted the 10th anniversary of with a spectacular four-dimensional multimedia show cast on the façades of their London flagship and the newly opened Madison Avenue store in New York. Models walked runways, polo horses galloped, and images of fashion accessories flashed on the Upper East Side building before crumbling to the sidewalk, virtually unveiling the new store. The show, which gave the illusion that images were floating out towards the audience, was more than a visual treat—music blared and a new Ralph Lauren fragrance was spritzed into the night air.

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