LA CUCINA MY PLANET DI VARENNA POLIFORM CON ANTE IN LAMINATO OPACO BIANCO E BORDO ABS IN TINTA APPLICATO AL LASER. LA MANIGLIA INTEGRATA MY PLANET È LACCATA, GOFFRATA IN GRAFITE
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Password: contamination. This is the new trend for the kitchen area. Indeed, because today the kitchen is more open-plan and ostentatious: it opens out on to the living room, it is visible in outbuildings, it is a space in which people interact. In today's kitchen - which is increasingly becoming an environment for socialising, yet is also extremely hi-tech and über-connected - guests are entertained while the hosts have fun cooking the meal, or friends are welcomed for a chat, a cocktail and some finger food.

Varenna Poliform is only too familiar with this new trend, which is widely contaminating contemporary lifestyle all over the world - from Europe to the United States and even all the way to Asia. Marta Anzani, Corporate Manager of Poliform, tells us "our company always focuses closely on changes in lifestyle, on the new requirements and most diverse requests of those who live in and furnish contemporary homes. Today, our clientele, an international crowd with very discerning tastes, wants a kitchen that is not only functional but also a stylish location for hosting guests. Thanks to the studies and experiments completed by our Poliform Lab in Inverigo, where no stone has been left unturned, we are now able to offer a product that symbolises the best of fine Italian production, presented in a contemporary key and fully in line with the new trends".

The message is clear: in today's kitchen, so transversal and multi-functional, informal yet also elegant, the greatest attention must be paid to even the tiniest details and the utmost quality is a must. The same top quality that we seek in a sofa for the living room or in a wardrobe for our clothes. The eight kitchens offered by Varenna Poliform - including the new entries presented at EuroCucina 2014 - are, from this point of view, the perfect combination of an accurate design and an exceptional style.

And this is the combination that inspires all the collections in the group. The kitchen, an integral part of the home, is no longer simply an area for cooking in, but a living environment conceived more as an open island, pleasing to look at and to use, and extremely hi-tech. In a nutshell: its form and also its functions have changed: the hob is increasingly seen as a component designed to complete a worktop, an area to be used for offering guests a cocktail or a snack. And the refrigerator and oven also fill new roles. Once upon a time they were simple electrical appliances, but today they are also increasingly seen as decorative elements. Whether visible or concealed in multi-functional tall units, they sport a simple, elegant design and add the perfect finishing touch to the new concept of the kitchen. Perfectly proportioned, not to mention a pretty picture.

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LA CUCINA MY PLANET DI VARENNA POLIFORM CON ANTE IN LAMINATO OPACO BIANCO E BORDO ABS IN TINTA APPLICATO AL LASER. LA MANIGLIA INTEGRATA MY PLANET È LACCATA, GOFFRATA IN GRAFITE
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THE MY PLANET KITCHEN BY VARENNA POLIFORM WITH MATTE WHITE LAMINATE DOORS AND MATCHING LASER MARKED ABS EDGE. THE BUILT-IN MY PLANET HANDLE IS LACQUERED, EMBOSSED IN GRAPHITE

UN PARTICOLARE DEL TOP IN LAMINATO TUTTOCOLORE DELLA CUCINA MY PLANET DI VARENNA POLIFORM
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A DETAIL OF THE FULL COLOUR TOP IN LAMINATE OF THE MY PLANET KITCHEN BY VARENNA POLIFORM

MY PLANET DI VARENNA POLIFORM. IN PRIMO PIANO L'ATTREZZATURA MODULARE SHAKER, IN ALLUMINIO LACCATO GOFFRATO GRAFITE, CON SCHIENALE IN NOBILITATO ROVERE
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MY PLANET BY VARENNA POLIFORM. IN THE FOREGROUND, THE SHAKER MODULAR SHELVING SYSTEM, IN LACQUERED ALUMINIUM WITH GRAPHITE EMBOSSED EFFECT, AND BACK PANEL IN FACED CHIPBOARD WITH AN OAK FINISH

LA CUCINA ARTEX DI VARENNA POLIFORM CON BASI E COLONNE LACCATE LUCIDO FERRO, ISOLA CENTRALE IN ROVERE SPESSART DOGATO. IL TOP È IN PIETRA DI FOSSENA FIAMMATA, DOPPIO SPESSORE 20 E 80 MM
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THE ARTEX KITCHEN BY VARENNA POLIFORM WITH BASE AND TALL UNITS IN LACQUERED GLOSSY STEEL, CENTRAL ISLAND IN SPESSART OAK WITH CARVED LINES. THE TOP IS IN FLAMED FOSSENA STONE, DOUBLE THICKNESS 20 AND 80 MM

LA CUCINA ARTEX DI VARENNA POLIFORM CON ISOLA IN LAMINATO OPACO GRAFITE, TOP CON BORDO RASTREMATO SPESSORE 20 MM LAMINATO TUTTOCOLORE GRAFITE, PIANO SNACK 80 MM IN ROVERE DOGATO. LA CAPPA AD ISOLA SI CHIAMA FLAT - PERSONALIZZATA VARENNA - LACCATA OPACO GRAFITE
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THE ARTEX KITCHEN BY VARENNA POLIFORM WITH ISLAND IN MATTE GRAPHITE LAMINATE, TOP WITH TAPERED EDGE THICKNESS 20 MM FULL COLOUR GRAPHITE LAMINATE, BREAKFAST BAR 80 MM IN OAK WITH CARVED LINES. THE FREESTANDING HOOD IS CALLED FLAT – A CUSTOMISED VARENNA DESIGN – AND SPORTS A LACQUERED MATTE GRAPHITE FINISH

LA CAPPA PROFESSIONAL, AD ISOLA, DELLA CUCINA ARTEX - DI VARENNA POLIFORM - È IN ACCIAIO E VETRO. L'ISOLA SOTTOSTANTE È CARATTERIZZATA DA TOP IN PIETRA DI FOSSENA FIAMMATA IN DOPPIO SPESSORE - 20 E 80 MM -
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THE FREESTANDING PROFESSIONAL HOOD, OF THE ARTEX KITCHEN - BY VARENNA POLIFORM – IS IN STEEL AND GLASS. THE ISLAND UNDERNEATH IS CHARACTERISED BY A WORKTOP IN FLAMED FOSSENA STONE, WITH DOUBLE THICKNESS 20 AND 80 MM -

IL MODELLO MINIMAL DI VARENNA POLIFORM HA BASI E COLONNE IN ROVERE SPESSART, IL TOP IN DUPONT CORIAN® GLACIER WHITE E GLI SCHIENALI IN MARMO BIANCO CARRARA LEVIGATO
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THE MINIMAL COLLECTION BY VARENNA POLIFORM HAS BASE AND TALL UNITS IN SPESSART OAK, WORKTOP IN GLACIER WHITE CORIAN® DUPONT AND BACK PANELS IN SMOOTH WHITE CARRARA MARBLE

LA COLONNA A GIORNO DEL MODELLO MINIMAL DI VARENNA POLIFORM, IN ROVERE SPESSART CON PROFILI E RIPIANI IN METALLO LACCATO GOFFRATO CARBONE, HA CESTI IN ALLUMINIO IN MIDOLLINO
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THE OPEN TALL UNIT OF THE MINIMAL COLLECTION BY VARENNA POLIFORM, IN SPESSART OAK WITH EDGES AND SHELVES IN EMBOSSED, LACQUERED CHARCOAL METAL, HOLDS BASKETS IN ALUMINIUM WITH RATTAN

RITRATTO DI MARTA ANZANI, CORPORATE MANAGER DI POLIFORM
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PORTRAIT OF MARTA ANZANI, CORPORATE MANAGER OF POLIFORM

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