It all started with a grey t-shirt. 's clothing designs fluctuate between feminine and futuristic, while remaining steadfast in their fabulousness, so it might be surprising to hear that GREY by Jason Wu was inspired by his favorite article of clothing: a plain, grey tee.
Off-duty, warm, a piece of clothing that is evergreen in both design and necessity, Wu handed over his go-to t-shirt when developing his own personal color for Pantone. It embodied everything he wanted for his personalized shade.
"To work with the was an eye-opening experience. The kind of technology and craft that goes into the creation of color is incredible," says Wu. "It was really cool because color plays such an important part in what I do."
The result of this collaboration was a shade of grey that Wu claims changes the conversation around the color. With just a hint of yellow and the slightest touch of rose, this surprisingly warm grey tone invites you into Wu's relaxed and inclusive #GREYOUT world.
At the Cadillac House in New York's Soho neighborhood, GREY Jason Wu is a pop-up space saturated in the color. From the sleek modern furniture to the cafe (stocked with a earl grey tea, of course), Wu created a monochromatic interactive playhouse in the midst of New York Fashion Week.
Not a small feat, considering he also had an entire runway show to put on.
"I think the all-grey space was surprisingly warm and inviting, ironic given the cold connotation the color has," he says. "As GREY Jason Wu is about Jason Wu on the weekend, off-duty, I wanted the space to have the same spirit as the clothes: effortless."
The space is filled with fun design vignettes for guests to explore, from a wall covered in custom grey Moleskine notebooks "where people can leave their messages" to a listening booth with special music curated by Wu's longtime friend Sebastien Perrin.
"I love interior design, it is one of my favorite things actually," says Wu. "I've done some small projects in the past in the interior design world but I would love to do something more significant in the future." Most notably, he collaborated with the eco-friendly luxury brand on a matte black faucet.
You might notice some of your favorite day-to-day products, like nail polish, cutting boards, and water bottles, all in Wu's signature shade. That's because he tapped some of his all-time favorite designers to create custom pieces just for the space.
"The brands all play a part in my life. For example, I've been drawing with Sharpies and using Moleskine notebooks for almost two decades!" says Wu. "It was also fun to invite my friends to be a part of this, such as Jennifer Fisher and Brett Heyman from Edie Parker to make their signature products in the custom grey."
You can take a limited edition souvenir home with you, as all of these special designs are available for purchase.
It's clear from the moment you walk inside, that #GREYOUT is nothing short of authentic. Hardly your typical NYFW scene, anyone can walk in the door and enjoy the experience Wu worked so hard to conceive.
He is adamant about the fact that while it is a troubling time in the world right now, he wanted to build a space that is purely for enjoyment and sharing moments. Every day of the pop-up, there is a packed schedule of events, from yoga with Sky Ting to panels with speakers from Pantone, Behr Paint, and Man Repeller.
As you walk around the one-of-a-kind space, you're reminded that the world is not black and white, and that it's more fun to live and explore that grey area.
Jason's Wu's #GREYOUT will be open until September 24.