A visit to is like a box of chocolates. Holistic skincare secrets? You've got it. The latest juice cleanse? It's there. A minute-by-minute guide to traveling in Morocco? No doubt. It's absolutely full of information that you never knew you needed.
Their first-ever permanent brick-and-mortar location is basically an IRL browse through Goop.com. Last Thursday, the wellness brand opened the doors to Goop Lab, Brentwood, California's lifestyle funhouse.
Designed by , the 1,300-square-foot space somehow manages to fit in a greenhouse, porch, living room, kitchen, mudroom, apothecary, and bungalow, all for shoppers to live out their lifestyle blogger dreams.
"Goop Lab was created as a space that transports its guests into a comfortable dreamy home," said Robin Standefer, the co-principal of Roman and Williams, in a statement. "Bringing Goop to life with this permanence and creativity was a true joy for us to do.”
When you walk in through the porch, lined in vintage stone tile, the shop is all sunlight and greenery.
First you'll wander through the greenhouse, filled with lush foliage and tools (like golden sheers and brass watering cans) from Goop's signature gardening shop.
Next you'll find the fully-functioning kitchen of your dreams: complete with an ivory and brass LaCanche range, dusty grey cabinets, and gorgeous brass details. The cooking space will serve as the backdrop for cooking demonstrations and plenty of intimate events.
The apothecary is an adorable little nook stocked with Goop-approved skincare, makeup, and wellness products of all kinds. The blush-colored tiles and custom étagères make it a perfectly welcoming spot to spend an afternoon testing out every product on the shelf.
Goop's fashion offerings continue to expand, most recently with their collaboration with on a limited-edition capsule collection. The line of four outfit staples (and one baby shoe design) are available now online and in the shop's stylish living room space. That's where you'll be able to find all of the brand's fashion offerings, surrounded by a gorgeous mix of French antiques and custom-made decor.
In addition to apparel, you can also find a beautifully-curated selection of shoes, coffee table books, and home items in the living room.
Goop Lab is officially open for business, so if you happen to be in the neighborhood and you have the burning desire to upgrade your vanity, garden, kitchen, and Instagram feed...you know where to go.