Subtract a few computer monitors and the company logo, and you’d step inside new Los Angeles headquarters thinking you were in someone’s modern mansion. For founder, CEO, and design mastermind , that’s the dream. Founded only a few years back, Parachute has revolutionized the luxury home essentials market with a new-age model that fuses high-quality products with an emphasis on social responsibility. So when it came time to design a new headquarters, Kaye says that she was most inspired by the heart of the Parachute brand: its staff.
The 17,000-square-foot property will serve as a workspace and “second home” for Parachute’s employees—where every member of the team can immerse themselves in the brand experience in an engaging and and authentic way. “Parachute isn’t about flashy gimmicks like ball pits or slides–instead their team just wants to feel at home,” Kaye says. She collaborated with on the space’s custom furniture, and partnered with a variety of artists to weave in beautiful and creative design elements throughout the entire headquarters. Comprised of seven community spaces, a massive kitchen, comfortable seating areas, conference rooms, and communal desks, Parachute’s headquarters is as much of a productive workspace as it is an extension of home.
We spoke with Parachute’s Founder and CEO Ariel Kaye on how the entire space came together.
"We make home essentials that are designed to be enjoyed and lived in, and our office also brings that laid-back and welcoming brand ethos to life. Our goal was to design an office that felt like an extension of home. Comfy couches, dining tables and cozy nooks for meetings create a welcoming environment. We also wanted to bring the Parachute aesthetic into our space—unfussy style, neutral colors, and cozy, tactile materials—as well as outfit the office with furniture and art from like-minded brands. We are so happy with the end result!"
"Creating a place where people love to work is incredibly important to me, and fostering a positive work environment is essential to achieving this. We’ve cultivated a comfortable, open office, including a casual dress code and relaxed, cozy spaces to chat, meet and eat."
"Dogs are welcome, too! We think of our team as a family. Our office encourages team members to get to know each other on a deeper level, which helps us work better and smarter."
"We’re a start-up at heart so no two days are the same. That hustle keeps us all motivated. Throughout the day we are responding to emails, chatting with one another on Slack, meeting with various teams, brainstorming big ideas, talking to customers, managing vendors and preparing for upcoming product launches."
"We wanted to create a beautiful space that allows us to be creative, collaborative and comfortable. We kept things minimal to promote productivity but added plants and flowers for color. We have a beautiful mural and a 3-D art installation to give us inspiration."
"A wall of merchandise, styled to reflect the retail stores, gives employees and guests the opportunity to experience our home essentials first hand. And since there is nothing better than a good meal with friends, we have a large, open kitchen where we gather for catered lunches twice a week."
"We regularly gather for lunch in our large kitchen, allowing team members to catch up and decompress during the busy work day. The communal spaces are also used for special events (baby showers, workshops, fitness classes, celebrating milestones) in addition to hosting monthly company-wide meetings."
"While it can be hectic, we always make time to enjoy special moments both inside and outside of the office. We’re a team of passionate dreamers, and we’ve created a culture that mimics the brand we’re building. There’s value placed on work/life harmony, sleep, health, and happiness."
"We are a growing team and this new space and the facilities it offers is helping us take our business to the next level. We're settling in nicely and enjoying the bright office we’ve created."