ASOS And Hotel Indigo Team Up To Curate A Travel-Inspired Clothing Collection

Their new clothing collection is inspired by neighborhoods from the Lower East Side to Downtown Denver.

asos hotel indigo
ASOS

Listen up, jet-setters: and want you to take home more than souvenirs from your travels. The global fashion retailer and boutique hotel brand are here to help you to return with a refreshed wardrobe, directly inspired by your adventures, wherever they may take you.

At each of Hotel Indigo's seven destinations, the surrounding neighborhood determines the interior design. From the music scene to the art community, each property is reflective of the local vibe, and hopes to give travelers not just a place to lay their heads, but a bespoke design experience to go along with it.

bring these unique travel elements to life through fashion. The duo tapped notable social media influencers to curate a collection that captures the energy of the neighborhoods where you can find a Hotel Indigo. Check out some of their fashion picks from the Lower East Side to Old Town Alexandria and beyond!

New York, Lower East Side

asos hotel indigo
ASOS
asos hotel indigo
Hotel Indigo

The Hotel Indigo Lower East Side is equally as stylish, creative, and lively as the neighborhood it calls home. See how tastemaker perfectly masters that edgy downtown vibe with ASOS' help.


asos hotel indigo
ASOS

SHOP THE LOOK

$56, ASOS EDGE Wide Fit Chunky Heeled Ankle Boots

$36, ASOS 90's Square Embellished Sunglasses

$40, ASOS Top in Mesh with Laid On Neon Zip

$40, ASOS Tailored Tapered Houndstooth Check Pant

$32, ASOS Quilted Velvet Camera Bag with Tassel

Los Angeles, Downtown

asos hotel indigo
ASOS
asos hotel indigo
Hotel Indigo

A stay at the Hotel Indigo Los Angeles Downtown is about as Old Hollywood as you can get in 2017. From the charming La Fiesta de las Flores-inspired decor to the thriving neighborhood beyond its walls, it's no surprise that travel blogger and model recreated the hotel's energy with a fun vintage-inspired look.


asos hotel indigo
Hotel Indigo/ASOS

SHOP THE LOOK

$48, ASOS RED CARPET Ankle Boots

$40, ASOS Beaded Chainmail Grab Pouch Bag

$48, Willow and Paige Extreme Wrap Blouse With Layered Sleeves

$40, ASOS PETITE Denim Original High Waisted Skirt in Midwash Blue

Denver, Downtown

asos hotel indigo
Hotel Indigo/ASOS
asos hotel indigo
Hotel Indigo/ASOS

Downtown Denver's roots in art and music make it a neighborhood built on authenticity. Hotel Indigo Denver Downtown captures this energy through its textured decor, as did influencer Carolina Hellal from , who chose to layer plaid, pinstripes, and florals into her look. It doesn't get more original than uninhibited pattern play.


asos hotel indigo
Hotel Indigo/ASOS

SHOP THE LOOK

$26, New Look Floral Print Box Cross Body Bag

$48, ASOS RANKIN Wide Fit Zip Front Ankle Boots

$87, ASOS Tailored Deconstructed Blazer in Pintstripe

$111, ASOS Longline Blazer in Check Print

$95, ASOS WHITE Paper Bag Indigo Denim Jean

Alexandria, Old Town

asos hotel indigo
Hotel Indigo/ASOS
asos hotel indigo
Hotel Indigo

This stunning port city is full of historic architecture, cobblestone streets, and unbelievable waterfront views. Holly Haujan from wanted her Hotel Indigo Old Town Alexandra clothing picks to be just as classic as the cityscape. Naturally, a crisp white blouse ticks that box, while a red velvet clutch gives the look some big-time personality.


asos hotel indigo
Hotel Indigo/ASOS

SHOP THE LOOK

$45, ASOS Suede Ring Grab Clutch Bag

$95, ASOS OH GOSH! Multi Buckle Heeled Shoes

$24, ASOS 80s Zebra Print Sash Waist Belt

$48, ASOS Short Sleeve V-Neck Blouse With Corset Detail

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