Tiffany & Co. just introduced a novel to shop their iconic items: a vending machine. Located in the brand's recently opened London store, Tiffany & Co.'s latest shopping innovation lets visitors to purchase the new Tiffany & Co. fragrance from a Tiffany blue vending machine.
The Tiffany Style Studio, which launched earlier this month in London's Covent Garden, was designed to be an innovative retail space that offers a unique shopping experience. "We’ve integrated uniquely playful displays that reflect the wit and humor of Tiffany design to create a one-of-a-kind, experiential destination," said Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co, according to Harper's Bazaar UK.
The London store has Tiffany Blue wooden crates that display the brand's "Everyday Object" accessories. The location also has a #MakeItTiffany personalization bar, which gives shoppers the chance to engrave symbols or monograms on select products. And you don't have to go across the pond to personalize your Tiffany items: there's a pop-up personalization space in Tiffany's Rockefeller Center location in New York, too.
The vending machine marks the latest innovation embraced by the storied brand. Earlier this year,and taxis their signature shade of blue. The Insta-worthy occasion was created to celebrate the launch of Tiffany's new jewelry collection, Paper Flowers.
And last year, Tiffany opened their first ever dining concept in New York: the Tiffany Blue Box Café. Tiffany fans can now dine in the all-day café, which is very appropriately covered in Tiffany's iconic shade of blue. Plan your visit to