What was once design for the elite is now coming home to the rest of us. —the American luxury textile brand that has long been a designation for high-end designers—has officially partnered with , the online furniture retailer, on a revolutionary direct-to-consumer collaboration. Scalamandré is best known for producing iconic upscale prints that could be found in the Kennedy White House, the Metropolitan Opera House, and some of the world’s most exquisite homes. But when Scalamandré CEO Chad Stark was approached about a collaboration with The Inside, he saw it as an opportunity to diversify the brand by offering his firm’s high-end design to a broader market of homemakers. The collection, which is available for purchase today, includes six fabrics from the Scalamandré archive and one brand new print, all of which can be paired with any of The Inside’s frames—from screens to headboards and more. The collection ranges from $49 for a throw pillow to $999 for beds—price points well below the usual Scalamandré fare.
“We had always planned to partner with iconic design houses as part of the evolution of The Inside,” Founder Christiane Lemieux tells ED. “The first place we went was Scalamandré because of their incredible archive of design and their deep history in the world of decor.” The Inside’s supply chain includes a digital printing process, which is what makes fabric production so simple and economical. From Scalamandré’s iconic Zebra print (featured in The Royal Tenenbaums) to their newest “Leaping Cheetahs,” the company rescaled and recolored a selection of their patterns, creating an assortment of pieces that showcase their rich heritage within the digital marketplace.
Stark says that collaborating with The Inside was a no-brainer. “We decided to partner with The Inside because we feel their focus on the aesthetic piece of our industry is well aligned with our identity...they can help us better serve our core customers while reaching a new audience.” The collaboration is also a core part of Scalamandré’s business plan. “It is our job to continue to evolve our company to align with the rapidly changing consumer preferences. A major focus of ours has been to find partners who can sell our products in non-traditional ways,” Stark says.
With industry insiders on both sides of the collaboration, working together was completely natural. “It was so fluid because we speak industry shorthand to each other,” Lemieux says. “We were able to go through the Scalamandré archives and quickly identify trends from the past that are new all over again. We also put a spin on color and scale to make them very of the moment yet classic Scalamandré. I think together we created the perfect collection to introduce impeccable decorative textiles to a whole new market.”
As for the future, Lemieux says “Scalamandré is the first of many partnerships we will have with heritage design houses.” I guess we’ll just have to wait and see.
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