Parachute just launched their , and as expected, we’re in love. The Los Angeles-based home brand made a splash in the industry back in 2014, offering sumptuous home essentials including the softest sheets, hest towels, and a stylish variety of textiles that value comfort and chicness as equals.
Today the company made another new and important foray with the debut of a four-piece collection of rugs. The collection features pieces that are meticulously handwoven by Fair Trade-certified artisans in Panipat, India, a destination that has been coined as “The City of Weavers.” Each of the rugs—made from rich, artisanal wool—are available in five sizes and range from $89 to $1,349.
By partnering with an Indian heritage textile manufacturer, Parachute Founder and CEO Ariel Kaye continues her mission to fight against the dominance of mechanization by preserving and mainstreaming the centuries-old craftsmanship behind traditional hand-weaving. The production process is ethical and environmentally sustainable, aligning with Parachute's notable brand ethos of authenticity and social responsibility.
"I’ve always loved interior design and know the impact that a well-placed, beautifully-made rug can have on a space," Ariel Kaye tells ED. "The right rug can instantly tie an entire room together, and provide a cozy, comfortable place for your feet to land, or even to lounge on. We're excited to launch this timeless assortment of rugs and can't wait to see how our community styles them in their own homes."
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