If you never got around to renting a country house for the summer, you might consider living vicariously through the new that recently opened its doors in Nantucket. Designed by , the pop-up space meshes the charming curation of a New England general store with the beachy interiors of a warm weather residence. A cool, neutral palette and Shaker-inspired minimalism act as a soothing backdrop for goods from Sperry Authentic Original boat shoes and La DoubleJ ready-to-wear to Il Buco Vita platters and GreenPan cookware (in a blush hue exclusive to Goop). The Goop MRKT even includes a Kohler apron-front kitchen sink and faucet installation, to properly fulfill your vacation rental fantasies.
Here, Jessica Wilpon Kamel and Christina Akiskalou, principals in Ronen Lev, walk us through the inspiration behind the store, open through September 24th.
What was the space previously? Can you tell me about some of the specific design details you used to transform it into the Goop MRKT?
The space had been a toy store that had not been touched in decades. We could barely see the floor or walls, it was packed full of stuff. When we first started thinking about the space, we immediately knew we wanted it to have a kitchen. Something about Nantucket + Goop just screamed Shaker-style kitchen to us. We had a very clear vision for the space from the get go. Our vision was a Scandinavian summer home mixed with the minimalist and purity of the Shaker aesthetic.
In what specific ways is your design representative of Goop and in what ways does it reflect Nantucket and the idea of an East Coast beach life?
We wanted the environment to feel special and personalized and the experience to be memorable in the way Goop approaches all their endeavors. Nantucket has a rich history of design, and we wanted to honor that heritage while also bringing our own design sensibilities to the space. The light colors, sisal rugs, and coastal lighting fixtures were all inspired by the casual East Coast beach life.
Many of the design elements have a residential feel. Can you speak to the idea of melding residential and retail aesthetics?
A store that might look like a home or has a residential feel allows customers to experience products in their intended environment. We wanted to play with that notion. The kitchen we designed serves as a focal point as well as a place to display products. We painted the cabinets in a nautical blue color from Farrow & Ball that reminded us of the ocean when it is fog bound. Together with the bare white walls surrounding it, this creates a unique, residential setting to display Goop’s assortment of home and kitchen items.
In what ways did the products for sale inspire your design?
“Beauty rests on utility” is a saying that describe the Shaker aesthetic. Throughout the space, we stayed true to that design philosophy of keeping the details simple and intentional. We used traditional wainscoting to treat the walls and solid wood cabinetry and tables for display. Ultimately creating a setting we hoped would be memorable and showcase the beautiful curation of products that Goop selected for the shop.