If you've ever gone through the process of buying or selling used clothing online, you're probably familiar with . The social commerce app, which launched in 2011, now has 40 million users and more than 75 million listings. Today, the digital platform announced its foray into the world of home decor.
Its new in-app marketplace allows users to buy and sell home decor products, including wall art, bedding essentials, kitchen accessories, party supplies, office furniture, and storage solutions. “This Market launch reiterates the power of Posh Markets to scale social commerce and enables Poshmark to continue transforming the e-commerce experience," says Manish Chandra, co-founder and CEO of Poshmark. And according to Tracy Sun, the co-founder and SVP of new markets for Poshmark, it was only a matter of time before the brand expanded to the home decor space. "It was a natural evolution, being one of the most requested departments from our existing user base: our philosophy has always been to follow our community’s needs to better serve them. How you choose to decorate your space or home is very similar to how you dress yourself every morning—it all revolves around your personal style," she says.
The company launched Posh Markets in July 2018 in an effort to develop a way for users to better connect with the wide range of products on the platform. In addition to the Home Market launch, Poshmark already has established communities for women, men, children, makeup, gifts, and more.
And what sets Poshmark's new home offering apart from a site like eBay, for instance? Sun says it's all about the user experience. "What really sets Poshmark apart is its people-powered engine," she says. "Shoppers are seeking the ability to connect with one another to get a sense of the brands, trends, and styles in the home goods space. This is the first truly social experience for home decor shopping where shoppers and sellers can do that."