Watch your back, Etsy: Amazon is taking a page out of your book. The retail giant just launched its own site dedicated to handmade, artisanal products, and it looks like it's going to be a direct competitor to the vintage, crafty sellers on Etsy.
On Thursday, Amazon revealed , which features 80,000 handmade products from all 50 states and more than 60 countries around the world. They're starting by selling in a few categories: jewelry, home, artwork, baby products, kitchen and dining, and stationery and party supplies. Not all products are available for free shipping via Amazon's Prime service, but about 600 items initially on sale are.
Individual product pages look a little different from a typical Amazon shopping page. Each item features a photo of the seller, information about where they live, and a link to a larger profile with biographical information and customer feedback. "Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special," Peter Faricy, vice president of Amazon Marketplace, said in a .
Handmade at Amazon has one distinct difference from Etsy, and that's product standards. , Etsy recently allowed sellers to outsource some of its manufacturing, but Amazon insists its Handmade products be "factory-free." When sellers apply to Handmade, they have to provide lots of details about how they make their products, and they can't outsource anything.
Some Etsy sellers told the Times that they were excited to get a boost in customers, since Amazon has more than ten times the number of customers that Etsy does. But others said they wouldn't jump ship, since Amazon takes a bigger cut of sales. So don't think of Handmade as an Etsy replacement. Instead, just think of it as another site to check out for endless Mason jar vases and throw pillows.
Amazon talked to a few of its sellers in videos released Thursday. Take a look at what you can buy: