Target Is Introducing An ‘Eclectic’ Decor Brand For Fans Of Bright Colors And Exotic Prints

Called Opalhouse, the brand will feature more than 1,300 items inspired by destinations from Lisbon to Paris.

target home decor opalhouse
Courtesy of Target

Maybe you didn’t need another excuse to spend countless hours and dollars in Target’s home section — but here you go! The company is introducing a new “eclectic” home decor brand, called , which features 1,300 pieces of bedding, bath, décor, tabletop, and furniture.

target home decor
Courtesy of Target

Target’s design team sourced inspiration from far-flung cities and markets, such as Aix-en-Provence and Mallorca, and Opalhouse will feature more of the team’s original artwork than previous Target brands.

For example, flowers that the team spotted near a market in Paris and a bird that flitted by in Lisbon inspired the delightful wallpaper below.

target home decor opal house
Courtesy of Target

We can also expect pressed glass, jewel-tone silks, and velvet-covered pieces from Opalhouse — most of which will be offered for under $30.

The new brand is the more maximalist, glitzy answer to Target’s other home brands — , , and Hearth & Hand with Magnolia — which tend to skew modern and country.

target home decor
Courtesy of Target

The goods will be for sale in stores and online on April 8.

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