Bedding brand has two of those feel good moments covered with its new towel and sheet subscription service, , which allows customers to essentially rent organic bed sheets, duvet covers and towels for 6, 12 or 24 months.
The end goal? To reduce the amount of textile waste (some 10 million tons) produced each year across the world, reports.
Here's how it works: Customer sign up for a subscription, which start at $5 a month for sheets and towels (available in soft pile Cloud Loom, made from organic Turkish cotton and the Air Weight, which dries quickly), and $7 per month for duvets (including 300 thread count percale or 300 thread count sateen). New sheets and towels are delivered at the frequency you determine (as often as every six months or a little as once a year), and then they are returned, at which point Coyuchi determines if they can be renewed, upcycled (used to make something new) or recycled.
"If renewable, the linens are sent to be cleaned in the least wasteful way possible with liquid CO2 to remove oils, particulates, and odor that degrade the product," Coyuchi says. If the material is too damaged to be renewed, it's aggregated for recycling.
All products are certified by the , which is the world's leading textile processing standard for organic fibers.
While the service serves as a handy reminder to ditch overused home textiles before they become a health hazard, many high-quality towels should last five to ten years, laundry expert Mary Gagliardi told . Sheets, on the other hand, do not necessarily need to be replaced that often, but should always be .